What is Innovation?

May 17, 2015Marco Moreira

"Empowered by innovation. Innovating for a safer world. Innovation that excites". The term “innovation” has become so overused in our culture that it’s now devoid of any meaning. For those of us who actually are involved in innovation work (more on that later), it’s a real pain to try to have a conversation about this topic because often each person will have a different definition of innovation in his/her mind. It's our civic duty to fix this problem!