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The pros and cons of being an innovator

Marco Moreira

The point of the "Innovation 101" series on this blog is to demystify the term "innovation" and give you a real world perspective of what it's like to do this kind of work. One of the biggest fallacies surrounding innovation nowadays is the idea that everyone should think about doing a startup or learning to code because tech companies are hot on the stock market again. That's like saying that everyone should think about being an electrician back when Thomas Edison rolled out the power grid. Sure, there is unquestionable demand for these jobs, but that does not mean everyone is cut out to do them.

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Why is innovation hard?

Marco Moreira

Contrary to what the media will portray about overnight successes and savant teenagers who, during a single stroke of genius in their dorm rooms, create the next great multibillion-dollar company, the reality of innovation is that it's hard, really hard to do. To innovate consistently, therefore, is exponentially harder.

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Who works in innovation?

Marco Moreira

When we talk about innovative companies, there's a perception that the whole place is inventing new ways of making life better for their customers, from the front desk to the CEO. The reality is that, in any company, there's usually a much smaller group whose job is to invent and prove new concepts. If they're successful within a small test customer base (a BIG “if"), then the new product gets rolled out to all customers by the broader organization.

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Why does innovation matter?

Marco Moreira

As we continue to demystify the term "innovation", it's important to look at why there is such a huge amount of focus and debate around this subject in the world. Why is every magazine cover talking about the most innovative companies? Why do brands throw the term in their slogans and CEOs constantly tout their company's "innovative culture"?

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What is Innovation?

Marco Moreira

"Empowered by innovation. Innovating for a safer world. Innovation that excites". The term “innovation” has become so overused in our culture that it’s now devoid of any meaning. For those of us who actually are involved in innovation work (more on that later), it’s a real pain to try to have a conversation about this topic because often each person will have a different definition of innovation in his/her mind. It's our civic duty to fix this problem!  

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